Heels4Life - Support UNC Athletes

UNC Athletics Partners with Brandr

Travis Shaw Stays Humble Amid The Hype

It’s a confidence thing, and Shaw has plenty of it, deservedly so. At 6-foot-5, 360 pounds, he’s one of the biggest guys on North Carolina.

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Joshua Ezeudu partners with National Stuttering Association

"Stuttering is just an obstacle, and us humans have obstacles we overcome all the time in our lives, which makes us all equal. I just hope this week, you can join me and the National Stuttering Association in gaining awareness for stuttering."

The Players' Lounge with Travis Shaw

“It was home,” Shaw told Inside Carolina. “Throughout the recruiting process, [UNC] never changed up from point A, to point B, to where we’re at now. The love’s been consistent. Just having that feeling of walking on campus and everybody knowing who you are way before you even step foot between those doors, it’s a special feeling.”

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Membership Benefits

Your Heels4Life membership will include access to exclusive interviews and unique recorded player interactions as well as access to unique auction items.

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Mack Brown on New NIL Rules

The NCAA’s new policy allows college athletes to earn compensation for their fame or celebrity status by using their name, image, or likeness. Since July 1, 2021, there have been countless examples of current college athletes being compensated for camps, autograph sessions, merchandise sales, in-kind gifts for product endorsements, cash transactions for national or local commercials, paid appearances, and many more.

Hear from Coach Brown about why NIL and Heels4Life will be pivotal for the program moving forward.

Why do we do it?

Heels4Life serves as a support and facilitating system for UNC Football in the new NIL (Name, Image, Likeness) era so that current players can keep their focus on the field and in the classroom. Our goal is to make sure that these players are able to maximize the full potential of the branding that they are building while competing for the University of North Carolina, this will enable UNC to remain a great destination for the top talent in the country. The NCAA’s new policy allows college athletes to earn compensation for their fame or celebrity status by using their name, image, or likeness.

There have been countless examples of current college athletes being compensated for their NIL. These include camps, autograph sessions, merchandise sales, in kind gifts for product endorsements, cash transactions for national or local commercials, paid appearances, and many more. Whether you’re an individual or a company, we encourage you to get involved so that you can be a part of the success of the UNC Football program for years to come. NIL has ushered in a new era of college athletics. Success in this area will enable UNC to continue to build the strong national program that we all desire.