Heels4Life - Support UNC Athletes

OL Asim Richards Joins Locked On Tar Heels

Richards Discusses the Season, His Story, and How to Manage Nerves

Heels4Life and Its Recent Partnerships Featured on WRAL

Executive Director Graham Boone and LB Cedric Gray Detail Initiatives and Importance of Giving Back

Heels4Life Supporting Me Fine Foundation with November Blitz Challenge

Heels4Life athletes including Josh Downs, Cedric Gray, Asim Richards, and more take part in month-long donation drive for area nonprofit - donors are entered into drawing for exclusive memorabilia including a signed helmet and jersey!

Donate to Support and Win Today!

Josh Downs Joins the Players Lounge with Inside Carolina

Star WR joins Inside Carolina's Players Lounge Podcast to Discuss His Recruitment, the 2022 Season, and His "Welcome to College Ball" Moment

Check Out the Interview!

Keeshawn Silver Joins Inside Carolina for The Players' Lounge

Rocky Mount Native Joins Inside Carolina to Discuss His Choosing of UNC and Staying True to His Game

Check Out the Interview!

Mack Brown on New NIL Rules

The NCAA’s new policy allows college athletes to earn compensation for their fame or celebrity status by using their name, image, or likeness. Since July 1, 2021, there have been countless examples of current college athletes being compensated for camps, autograph sessions, merchandise sales, in-kind gifts for product endorsements, cash transactions for national or local commercials, paid appearances, and many more.

Hear from Coach Brown about why NIL and Heels4Life will be pivotal for the program moving forward.

Why do we do it?

Heels4Life serves as a support and facilitating system for UNC Football in the new NIL (Name, Image, Likeness) era so that current players can keep their focus on the field and in the classroom. Our goal is to make sure that these players are able to maximize the full potential of the branding that they are building while competing for the University of North Carolina, this will enable UNC to remain a great destination for the top talent in the country. The NCAA’s new policy allows college athletes to earn compensation for their fame or celebrity status by using their name, image, or likeness.

There have been countless examples of current college athletes being compensated for their NIL. These include camps, autograph sessions, merchandise sales, in kind gifts for product endorsements, cash transactions for national or local commercials, paid appearances, and many more. Whether you’re an individual or a company, we encourage you to get involved so that you can be a part of the success of the UNC Football program for years to come. NIL has ushered in a new era of college athletics. Success in this area will enable UNC to continue to build the strong national program that we all desire.