THIS IS WHAT WE DO

Heels4Life Inc. serves as a support and facilitating system for UNC Football players in the NIL (Name, Image, Likeness) era so that current players can keep their focus on the field and in the classroom while still maximizing their NIL. Heels4Life members will compliantly support players in NIL while also receiving the same benefits at any level of membership.
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Mack Brown on New NIL Rules

The NCAA’s new policy allows college athletes to earn compensation for their fame or celebrity status by using their name, image, or likeness. Since July 1, 2021, there have been countless examples of current college athletes being compensated for camps, autograph sessions, merchandise sales, in-kind gifts for product endorsements, cash transactions for national or local commercials, paid appearances, and many more.

Hear from Coach Brown about why NIL and Heels4Life and other NIL initiatives will be pivotal for the program moving forward.
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HOW IT BEGAN

Our goal is to make sure that these players are able to maximize the full potential of the branding that they are building while competing for the University of North Carolina. This will enable UNC to remain a great destination for the top talent in the country.

The NCAA’s new policy allows college athletes to earn compensation for their fame or celebrity status by using their name, image, or likeness.  Since July 1, 2021, there have been countless examples of current college athletes being compensated for camps, autograph sessions, merchandise sales, in-kind gifts for product endorsements, cash transactions for national or local commercials, paid appearances, and many more.

Whether you’re an individual or a company, we encourage you to get involved so that you can be a part of the success of the UNC Football program for years to come. NIL has ushered in a new era of college athletics. Success in this area will enable UNC to continue to build the strong national program that we all desire.
Our Athletes
New NIL Rules

Former Athlete Advisory Board

Deems May
Class of 1991
Shakeel Rashad
Class of 2015
Marquise Williams
Class of 2015
Jeff Schoettmer
Class of 2015
Matt Merletti
Class of 2011
Bryn Renner
Class of 2013
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